Changing Trend of Black Friday Shopping in the US and its Future
Category : How To
Over the years, Black Friday has always been considered one of the most important single shopping day in the US. However, the event usually continues for four days, starting with Thanksgiving Day and ending with Cyber Monday. Recent records about the sales pattern of US retailers show a gradual increase in spending since the recession. Records also show that people have become more inclined to online shopping on Black Friday since the last few years, the most significant being 2016, when more than half of the buyers purchased goods and commodities online.
This indicates that the shopping pattern of the users is fast changing and due to number advantages, people have become more inclined to online shopping. This however does not mean that offline retail stores have lost its significance. Spending at retail stores is still significantly higher than that online but it has to be taken into consideration that the ways people shop are changing and the offline retailers should understand this fact to improve sales in the future.
How Customers Find the Latest Deals These Days
Advertising circulars on news papers, posters on walls and hoardings are still the most significant mediums by which people find the latest deals. However due to the growing trend of people shopping online, it would be wise for the offline retailers to take their advertising campaign online to catch the eye of the customers more. Reports show that around 35% of consumers learned about the latest deals from direct email advertising campaigns, while 50% of the people found out about the latest deals through online searches and retailer websites.
Longer Sale Period Means Lower Sales per Day
Black Friday is known for its staggering sales, all thanks to the massive discount offers and other benefits to the consumers. But things have changed now since the last few years as the duration of the Black Friday sale offers have been extended. Also most of the online retailers provide value for money deals for nearly the entire year, leading to lower sales in offline stores during the Black Friday weekend. Also to avoid the long ques and waiting time on the streets, people have started to prefer online shopping more these days.
The Future of Black Friday Shopping in the US
Online sales will continue to grow in the future and it may start to rule the roost in the new few years. However, a unique shopping experience with great deals and offering spread over the entire year instead of just Black Friday will surely help the offline retailers to continue with their businesses.